Our Crest

I say keep the modern one but incorporate the ship and cross swords (perhaps on the crest of the badge).

 

You can't say the crest doesn't stand out regardless of how you feel about it.
I guess that may be the point: even an awful crest provides an identity. You know that is Fulham just by looking at it. The old crest really didn't provide that level of product identity FFC needed to promote the club.

This being said...

I cringed when it was unveiled and continue to loathe it. It looks like something out of Chaplin's The Great Dictator.