2023-24 Fulham Kit

The kit isn't out yet, but Fulham does have a new primary sponsor: SBOTOP
The logo will look familiar, it has been Leeds' primary sponsor for the past few seasons.
https://www.fulhamfc.com/news/2023/june/28/fulham-announces-record-sponsorship-with-SBOTOP/

Their logo confuses me a little - is that an "O" between the T and the P or a zero? If it is an "O" why is it printed like a zero? If it is a zero, why?

While we don't know what the new kits look like, the article above says they will be worn when Fulham plays in the US in July.

 

I had a positive initial impression until I realized the shoulders had an asymmetrical design. Would have preferred white stripes on both.



https://www.fulhamfc.com/news/2023/june/30/23-24-home-kit-revealed/

 

I like it. My problem with being a Fulham fan is that if you look through my entire wardrobe, you will not find a single white, red or black shirt. They're just not colors that I wear. So this is nice as it is not completely one color. I hope the team will be selling them at the Summer Series matches. It's probably time for me to upgrade my jersey from a decade ago:

I am equally confused about the sponsor logo, and to be honest the sponsor itself. I don't partake in the sports book world so maybe that's hindering me, but I tried to figure out what the name/logo stands for and that led me to trying to figure out the difference between SBOTOP and SBOBET. I couldn't get anywhere because the About Us on the sbotop website was mainly generic lingo and nearly every other search result was some forum or reddit thread. So I stopped that and started perusing the Fulham Kit archive.

 

I'm partial to an all black away kit (see 2021-22), but this is the best looking non-black away kit I've seen for Fulham, especially when paired with black shorts rather than pink:


More photos here:
https://www.fulhamfc.com/news/2023/august/01/away-kit-launched/

 

1000% the black shorts would be better then highlighter pink.

 

Interestingly enough, all the photos posted show the players in black shorts.

I've said it before (but I don't mind beating the dead horse every once in a while), but what is up with away kits that do not have a single team color in them? I'm happy to see that on a third kit, but home and away should be team colors in my book.

 

Come On You Whatevers !